Assessing Leading Tools for Gathering Customer Reviews

customer review tools

In today’s digital age, the power of customer reviews in shaping consumer decisions cannot be overstated. Businesses, recognizing this significance, are actively seeking effective tools for collecting and managing reviews. This article provides a comprehensive evaluation of leading customer review-gathering tools, shedding light on their features, advantages, and potential limitations. For further insights, you can also explore this detailed guide on customer reviews from Zendesk, a trusted resource in the field.

In the upcoming sections, we’ll delve into a detailed comparison of these customer review tools, equipping you with the knowledge to make well-informed decisions based on your specific requirements. Access the Zendesk guide here: Customer Reviews Guide.

Thorough Evaluation of Customer Review Tools for Collecting Customer Reviews via Forms

Trusted Shops

Trusted Shops offers a seamless solution for gathering, showcasing, and managing authentic customer feedback all in one place. Through Trusted Shops, you can effortlessly automate review requests, allowing customers to rate both their purchased products and their overall experience with your business. These valuable reviews are automatically presented on your website, complete with a badge highlighting your rating. Notably, Trusted Shops is a recognized source of reviews by Google, enabling you to incorporate these ratings into your Google advertising efforts seamlessly.

  • The introductory package starts at 79 euros per month, while the Premium package is available at a rate of up to 289 euros per month.
  • This tool for customer reviews can boost traffic to your review profiles, increasing your online visibility.
  • Encourage customers to share their feedback by offering coupons when they leave a review.


This customer reviews tool streamlines the entire process: collecting, centralizing, distributing, and analyzing customer reviews. It provides a user-friendly platform for teams to collaborate, offers real-time cross-platform brand reputation tracking, and allows for the creation of moderation and assignment rules to stay updated.

Moreover, Custplace ensures comprehensive review distribution, displaying authenticated reviews on your website and Custplace evaluation pages, which are highly ranked on search engines. The AFNOR certification of Custplace reviews guarantees compliance with the review collection, moderation, and publication process. It even lets you showcase a trust seal on your website, featuring your overall satisfaction rating to instill confidence in your visitors.

  • Gather reviews and conduct comprehensive omnichannel satisfaction surveys.
  • Assess their grasp of technology through natural language understanding tests.
  • Utilize a streaming partnership with Google My Business to your advantage.
  • Gain advantages through an NF standard certification for “Management of Opinion”.

Verified Reviews

Verified Reviews offers a platform for collecting customer feedback on your website and products. After a purchase, your customers automatically receive an email, and you can tailor the settings to your preferences. You can then showcase these product and website reviews to boost sales by assuring customers of your product’s reliability and website quality.

Verified Reviews collects essential order details, including customer name, email, purchased products, and order date. This data is used to invite customers to share their opinions on your products and website. You have control over publishing reviews, and in case of negative feedback, you can moderate and address the issue with the customer. Once you accumulate more than 3 reviews, your website gains a trusted certification, allowing customers to access reviews from the past year.

  • Enhance your product pages’ SEO by incorporating dynamic content that’s easily readable by Google.
  • Effortlessly handle your generated emails and customer reviews through the Verified Reviews dashboard.
  • Pricing ranges from 59 euros to 799 euros per month, depending on your specific requirements.


Showcase your eKomi ratings prominently on your homepage and leverage them to enhance your presence in popular search engines. eKomi is a trusted independent customer reviews platform that empowers customers to leave feedback and ratings for your store and products. As official Google partners, this extension seamlessly integrates eKomi scores into your store, allowing you to generate rich snippets that can improve your online store’s ratings.

Your store’s eKomi rating will be displayed as Rich Snippets, a structured data format recognized by major search engines like Google, Yahoo, and Bing. This extension utilizes your eKomi review form to create well-structured data compliant with and Good Relations tags. This enhanced data enables search engines to index your online store more effectively, showcasing essential information such as prices, reviews, ratings, and more. Boost your online store’s ratings by featuring your eKomi reviews prominently on your homepage with this extension.

  • Installation and configuration are swift and straightforward.
  • Built to comply with the latest Google and standards.
  • An effortless method to enhance your SEO ranking and boost your Click-Through Rate (CTR).
  • Pricing is available upon request.

In Conclusion

If you’re launching a startup and facing budget constraints, starting with a free version of a customer review tool is a prudent choice. It allows you to explore the solution without financial strain.