Tools to Improve Customer Service: Wowing Clients 101

customer service tools

In the digital age, wowing clients is no longer an added advantage; it’s necessary. Customer service has evolved rapidly, becoming the cornerstone of businesses aiming to retain their clientele and enhance brand loyalty. “Tools to Improve Customer Service: Wowing Clients 101” delves deep into the best 9 customer service tools that are game-changers in this arena. According to a study by Forrester Research, over 72% of companies consider improving customer experience their top priority. It’s evident that the right tools can make a world of difference. This guide will provide a detailed breakdown of these tools, ensuring your business remains at the forefront of stellar customer service.

1. Zendesk

Zendesk stands as a global frontrunner in the realm of Customer Relationship Management (CRM) solutions. It presents a diverse range of software, each tailored with specific features catering to varied needs. Through its unique ticket-based system, Zendesk seamlessly integrates several communication pathways between consumers and businesses, encompassing everything from messaging and real-time chats to social media interactions, emails, and voice calls. The platform boasts a consolidated space fostering agent collaboration, AI-driven assistant bots, a self-help hub addressing common queries, streamlined ticket distribution, and Zendesk Explore for comprehensive metric evaluations and insights.


Zendesk’s cost structure aligns well with what’s expected for such software solutions, particularly given its expansive feature set. The platform provides a complimentary version encompassing fundamental features and a trial option for potential users to evaluate its fit. Altogether, there are eight distinct offerings spanning both Zendesk for Customer Service and Zendesk for Sales. The “Customer Service” segment bifurcates its offerings into “General” and “Enterprise” clusters. Under the “General” umbrella, there are tailored plans for developing teams, expanding businesses, and professionals seeking tailored integrations.

2. Slack

Slack functions as a communication hub, fostering a seamless and productive workflow within a secure professional backdrop. This platform empowers users to integrate diverse software and utilities, ensuring swift access to requisite data. Such integration propels work initiatives smoothly, eliminating potential hurdles or holdups.


Slack presents a complimentary tier and three premium offerings: Basic, Advanced, and Corporate Grid. A closer look at each reveals: Basic Tier: Suited for budding teams, providing foundational functionalities. Advanced Package at a monthly rate of $7.25: Optimal for both compact and moderately-scaled ventures. Corporate+ Tier priced at $12.50 monthly: Aligned for expansive corporate entities or those requiring heightened admin capabilities. The Corporate Grid Offering: Custom pricing structure, primarily designed for exceptionally large corporate structures.

3. SandinBlue

SendinBlue emerges as a highly regarded platform in the realm of email marketing. Its hallmark is a user-friendly dashboard, streamlined operations, and suitability for ventures of varying scales. While SendinBlue emphasizes effortless user interaction and a minimized learning trajectory compared to its counterparts, it doesn’t compromise on offering sophisticated functionalities.


If you’re keen on giving the platform a whirl, SendinBlue offers a complimentary registration. This primary edition boasts comprehensive features, supports automated operations and harmonizes with a range of devices. However, note that there’s a ceiling of 300 emails dispatched daily. For a monthly fee of €19, you can elevate to the Lite package, amplifying your email allowance to 20,000 monthly. Opting for the Premium package at €49/month unveils enhanced analytics and refined marketing automation tools. Additionally, SendinBlue tailors offerings for businesses, allowing service customization and pricing adjustments based on specific requisites.

4. Hootsuite

Hootsuite operates as a comprehensive hub catering to multifaceted facets of social media oversight. Within this singular ecosystem, users can handle basic tasks such as content curation and post-timing but also delve into intricate activities like ROI analysis. There’s a spectrum of subscription options, from individual user frameworks to bespoke corporate accounts tailored for more expansive entities.


Engaging with this dynamic social media utility requires a subscription. Catering to diverse user needs, there’s a range of tailored plans fitting varying scopes and business sizes. Here’s a breakdown:

Solo Plan: This tier permits the management of up to ten social channels by a single entity at a monthly rate of 49 USD.

Collaborative Plan: Catering to a trio of users, this grants control over 20 social profiles for a monthly tariff of 179 USD.

Enterprise Plan: Broadening the horizon, 5-10 members can navigate 35 social platforms at a 739 USD monthly fee.

Bespoke Plan: This is molded as per an organization’s distinct needs. The scale, be it small, mid-tier, or expansive, will influence the offerings based on objectives or revenue metrics.

5. Intercom

Intercom positions itself as “a communication hub enabling enterprises to bridge gaps with their clientele.” It employs an immediate messaging framework, streamlining customer-business interactions and efficiently addressing inquiries. More than just enhancing customer service, Intercom’s arsenal boasts a myriad of functionalities aimed at elevating user engagement. It transcends the confines of “live chat,” functioning as an all-encompassing solution that promptly serves customer queries.


Within this framework, the cost arrangement shifts based on your requirements and the scale of your enterprise.

6. Front

Front serves as a client interaction hub, empowering enterprises to offer personalized assistance expansively. Merging the straightforwardness of email management with the dynamic capabilities of CRM, users are spoiled for choice with over 100 compatible integrations. This includes tools like Slack (catering to in-house chats), Zendesk (managing support queries), and marketing tools like Mailchimp or Active Campaign. Utilizing the Front application, diverse team sectors collaborate covertly, ensuring swifter and superior replies, and systematic message categorization across platforms, all while retaining a human touch.


The front presents a trio of cost structures: Basic, Advanced, and Expansive. Under the Basic tier, priced at 19 USD per individual monthly, it’s tailored for budding ventures with a team size not exceeding ten, seeking a consolidated view of dialogues. The Advanced tier, tagged at 49 USD for each member monthly, is a perfect fit for expert squads up to a count of 50, keen on elevating and refining client interactions. The Expansive package, available at 99 USD per participant monthly, caters to sizable entities desiring streamlined management and unified oversight.

7. LiveChat: Online Chat to Quickly Help Your Customers

LiveChat offers a straightforward web-based chat utility, enabling support representatives to engage with clientele directly via site interfaces. Moments post-registration, users can assist visitors, ensuring they locate essentials prior to site exit. This chat mechanism stands as a commendable substitute to traditional phone interactions or email exchanges. Messaging is as simple as inputting text into the dialogue box and dispatching.


LiveChat’s cost structure is segmented into four tiers:

  • Starter at 20 USD/user monthly: Facilitates communication through the site, applications, direct pathways, and messaging, coupled with email, and includes ticket oversight.
  • Group priced at 41 USD/user monthly: Incorporates chat labeling, data transfer, ticket annotations, a dedicated LiveChat panel, and automated greetings.
  • Corporate at a 59 USD/user monthly rate: Encompasses the platform’s complete feature suite and is optimal for entities with dedicated client support divisions.
  • Premium: Pricing is tailored based on specific requirements.

8. Hubspot

HubSpot operates as an all-encompassing CRM solution, facilitating online marketing endeavors and doubling as a customer support hub, CMS, among other roles. It’s a one-stop destination addressing diverse business growth facets, be it unlocking fresh commercial prospects or delivering unparalleled client assistance. Unlike other tools that might necessitate multiple integrations, HubSpot stands out by offering a unified dashboard. There’s no juggling between varying utilities. Instead, HubSpot presents a cohesive platform underpinned by a singular database, showcasing all its functionalities within one consistent interface.


HubSpot’s cost structure showcases a triad of distinct packages (Basic, Advanced, and Premier) across its range of solutions. In contrast, the CRM Hub offers an array of zero-cost functionalities, permitting users to embark on their HubSpot journey without an immediate financial commitment. As your engagement deepens, you can flexibly modify your subscription to mirror your evolving requirements. Delving into the plans reveals that while cost-friendly options cater to foundational needs, pricier subscriptions unlock sophisticated capabilities. Notably, even within a given tier, costs might vary based on factors like database magnitude, user count, among others.

9. LiveAgent

LiveAgent functions as a client support utility, streamlining inquiry handling and subsequent tracking via its ticketing mechanism. This singular platform assimilates requests stemming from messaging pathways, social media platforms, and various apps. It endows users with ticket oversight capabilities and automation for routine operations. Inquiries, irrespective of their origin channel, converge into this unified system. Leveraging its chat feature, you can proffer real-time, tailored assistance, fostering prompt and candid interactions with clientele. Moreover, depending on the chosen subscription, LiveAgent incorporates a call hub, aiding in minimizing hold durations and facilitating boundless call archiving.


At a rate of 39€ per representative monthly, users gain access to the platform’s comprehensive suite, inclusive of call hub support and video conferencing capabilities.

In Conclusion

An effective client support management solution should empower your teams to deliver timely, precise answers to all client queries. Harnessing a robust client service tool not only propels your organization’s revenue but also fortifies customer allegiance. Your choice of software will hinge on your firm’s goals, financial allocation, and requisites, as offerings vary from fundamental capabilities to comprehensive multichannel solutions.

For those in pursuit of enhanced marketing advisory services, consider connecting with SaaSbery. They offer insightful strategies to streamline your operations, ultimately amplifying your client base and revenue trajectory.


Which is superior, HubSpot or Sendinblue?

HubSpot clinches the lead in tools bolstering client service, boasting superior user feedback compared to Sendinblue, which is known for its user-friendliness and commendable customer support.

Is there a complimentary offering from Livechat?

While Livechat doesn’t extend a zero-cost subscription, individuals can initiate registration at no charge and opt for a foundational package to unlock more intricate capabilities.

What drives Hootsuite’s widespread acclaim?

Hootsuite presents versatile plans catering to diverse needs. This client assistance solution even carves out bespoke packages, ensuring tailored solutions for varying demands.